District Innovation Center is a thriving 9+ acre campus that gives Silicon Valley vibes. It's an entrepreneur's paradise with amenities like trail access, a beer garden, a kayak launch, a chain restaurant, two fitness centers, and soon to be a creative production studio. Still, with all that District's co-working imprint has to offer, Drive elected to highlight something more important. The people. The innovative go-getters that occupy the facility.
District reached out to us to help revive their campaign to share community stories.
We came up with a solution that would not only share stories but serve as content that drives revenue for District and the featured business owner. Win, Win, Win!
District is a an amazing company housing great talent and new ideas. They were genius in deciding to focus on the people rather than the stuff. When they noticed that their introspective campaign wasn't garnering the traction expected, they knew it was time to pause and pivot. The plan was spot on, but the approach needed a few adjustments.
Like truly great companies do, they saw opportunity in a weakness and that's when
we began to Align.
No actors, real people doing real things. That was our approach. We created an organic video campaign that put the entrepreneurs to the forefront and everything else that needed to surface did. We ended up with content that left audiences informed and inspired to take action to learn more about the coworking space. The added benefit is that the content is bilateral and timeless, giving both The District and its partners opportunities to catch new inquires and increase brand awareness.