Turn moments into momentum.
You’ve got something worth paying attention to. We help you build on it. Aligning brings video, strategy, and smart ways to follow up together so service businesses and nonprofits can turn a first impression into a conversation, a customer, or a supporter.
You do work that matters. We build the
systems that help it grow.
People see your content. Visit your website. Hear your name from someone they trust. What happens next matters.
We connect your message, your marketing, and the way you follow up so that interest has somewhere to go. Whether you’re growing a business or rallying support for a mission, we help make the next step clear.
Content Creation
The Challenge
You have something worth sharing, but your content isn’t showing people why it matters.
Our Approach
We turn your work into videos, testimonials, and campaign content that make your value clear and give people a reason to trust you.
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Strategy
The Challenge
You’re putting time into marketing, but the message, the channels, and the goal aren’t working together.
Our Approach
We sharpen your positioning and build a practical plan around your audience, your goals, and what your team can actually sustain.
Learn More
Advertising
The Challenge
You’re ready to invest in growth, but paying for attention only matters if it brings you closer to your goals.
Our Approach
We combine audience targeting, compelling creative, and a clear next step to turn ad spend into opportunities. We track inquiries, purchases, or signups so you can see what your investment is producing.
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AI & Automation
The Challenge
You can’t answer every question, respond to every inquiry, and keep every conversation moving yourself.
Our Approach
We set up practical tools that help answer common questions, organize new inquiries, and stay in touch with customers and supporters. You stay involved where your experience and personal attention matter most.
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Yale University | Startup Yale
Big ideas. Real people. Stories worth sharing.
Startup Yale brings student founders and New Haven entrepreneurs together to share what they’re building. Aligning captured the people, ideas, and energy behind the event through video content that gave those stories a life beyond the room.
The work gets attention. The relationship keeps it.
From foundations and universities to growing businesses, we work with people who care about what they’re building. We bring creative direction, hands-on production, and practical systems to help them take it further.
Everything you need to know about
digital marketing
The Aligning blog break down what actually works in nonprofit marketing from strategy and
storytelling to automation, AI, and real-world results. No fluff.
Just clear, tested insights to help your team grow with purpose. See Our Blog >
Jan 1, 2026
Everything Everywhere All at Once: The Content Myth
Jan 1, 2026
Help Wanted: When to Hire Outside Support for Your Mission
Jan 1, 2026
It’s Not Story Over Stats, but Stats Under Story
What are you building?
Need content that does your work justice? A clearer marketing plan? A better way to follow up?
Tell us what’s happening and where you want to go. We’ll help you figure out the next move.
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